Our Team

Shane McCartin, President and Cofounder of LivingWell NV.

Shane, as a third generation Nevadan, is passionate about serving our community. He was born in Carson City and has spent most of his life in Washoe County, including Incline Village and the Reno area.

Professionally, Shane is a licensed insurance agent, which he began a decade ago. It was his work in insurance that opened his eyes to the ability to be of greater help and support to seniors in our community. He provides education, assistance, and guidance to aging adults and their loved ones while they navigate Medicare and insurance needs.

Shane is a founding member of a local Business Networking International (BNI) Chapter, which means he has close community connections with individuals from a variety of settings. His BNI chapter includes experts in many professions including plumbers, electricians, realtors, bookkeepers, chiropractors, and others. His well-rounded network means he can help connect the right people to each other.

Shane co founded LivingWell NV, because he saw that seniors in our community often feel overwhelmed by a lack of support and connection to others and when trying to navigate decisions that impact their health and security. His goal with LivingWell NV is to help seniors feel confident understanding resources available to them, provide support and guidance, and provide education about imperative topics – such as Medicare.

Aj Reed was born in Arizona and moved to Las Vegas in 1986. She's been a Nevada resident for 37 years, moving to Reno to attend college. She met her husband of 22 years at UNR and they knew Reno was their forever home.

After graduating nursing school, she specialized in oncology and Hospice. She knew instantly she had found her true niche in life by providing unparalleled care to a most deserving population. Hospice has taught her much after fourteen years. Every day is different brining new challenges, but her unwavering love for patients and their families never changes. She often speaks of how they touch her heart daily and her biggest goal is to impact their lives in the same way

It was the community care that opened her eyes to the challenges of navigating of the Healthcare system compounded by daily life struggles and limited resources. It was these concerns for our senior population that compelled Aj to join our board. Her goal is to serve our community by easing the burden of limited resources and providing support and guidance through education. We are here for you!

Marsy Kupfersmith is a Senior Advisor for LivingWell NV. She has vast knowledge and experience, especially as it relates to senior issues in our community.

Marsy moved to Nevada in 2004 from New York, where she served as a legal secretary for 30 years. She was an integral member of the team that formed the Sparks Senior Citizen’s Advisory Committee in 2018, and she currently serves as the committee’s Vice President.

In addition to her work on the Sparks Senior Citizen’s Advisory Committee, she volunteers and participates in a multitude of senior related activities. Marsy routinely attends Senior Day at the Nevada Legislature, volunteers with the Alzheimer’s Association and participates in their annual walks, is a member of the OLLI Advisory Council, made phone calls to seniors during COVID-19 as part of the Senior Friendly Visitor program, and she is the Secretary and board member for the Senior Coalition of Washoe County. Due to her hard work and dedication on behalf of seniors in Nevada, she was the winner of the 2020 Nevada Senior Citizen of the Year Award.

Marsy is a true advocate for seniors and has been working diligently over the past several years to bring light to the necessity of affordable housing for seniors. She is a member of the Policy Committee of the Nevada Housing Coalition and has been working collaboratively with leaders in the housing industry to propose potential solutions to this crisis. Her vision is to establish multi-year leases with reasonable built-in increases as a means of specifically targeting seniors who are on a fixed income that are susceptible to losing their housing when faced with rent hike increases.